Original Live Broadcast Date: Wednesday, October 22, 2008
Webinar Recording
Given the tough economic climate, sales leaders are increasingly looking to reduce their sales-related expenses. Companies that thrive in a recession are dramatically improving their sales organization; they streamline the sales process, lower the cost of sales and create more value for their customers. On October 22 we discussed how Bright House Networks, the nation's sixth largest digital cable company servicing over 2.4 million customers, achieved these goals.
This webinar, moderated by Gerhard Gschwandtner, focused on:
- the seven action steps for preparing your sales team for managing sales during the financial meltdown
- enhancing your existing business processes with CRM
- creating a Total Customer Management solution to protect your bottom line
- significantly lowering your CRM expenses
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