Designing for the Mobile Inbox

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Mobile email design is not the end-all, be-all when it comes to email strategy, but it is one (very important) step on the path to conversions. When designing your emails, are you taking into consideration that 75% of users report that they use their phone to check emails on the go? Emails that aren’t mobile optimized get deleted or unsubscribed from, so check out this video from one of our leading Marketing Consultants, Susan Prater, to hear her recommendations on mobile design best practices and how to build engaging emails across desktop and mobile inboxes. What best practices do you include in your email strategy?

Susan Prater
Associate Principle, Marketing Consultant