Segmentation vs Personalization: Do You Understand the Difference?

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As marketers we hear a lot about the importance of personalization in our marketing messages, but we at Lev are finding that it’s not uncommon for people to speak about segmentation and personalization interchangeably. While ‘cousins’ segmentation and personalization are much different. In this video, dive into the true nature of each and how you can be thinking about your own use of these strategies in your marketing efforts.

Is your organizations using or moving toward a personalization focused strategy?

Susan Prater
Associate Principle, Marketing Consultant