Continuous Improvement: Driving Performance through Personalization

Think about the last time you really were captivated by an email? What captured you? The CTA? The brand? The design? The contest? The prices? After spending my entire career in digital marketing, I have admittedly become numb to most messaging. You may have as well. But maybe you can relate, there are things that keep coming back, like when … Read More

Utilizing Multi-Cloud Interactions to Drive 1:1 Personalization in Healthcare

In an effort to integrate their existing Salesforce.com account with a new Marketing Cloud implementation, a leading dental implant company was under pressure for a solution as their legacy Email Service Provider (ESP) contract was soon ending. Quick, quality work was essential to ensure the timeline stayed on track for existing email sends and customer interactions. After configuring the customer’s … Read More